Buyer Behaviour Analysis - The Psychology of Buying Coursework

Buyer Behaviour Analysis - The Psychology of Buying - Coursework vitrineIt is therefore important to understand how they arrive at a decision to purchase in fix up for a marketer to build an offering that would attract them. This paper focuses on how psychological factors motif, perception, learning and bearing could influence purchasing decision of luxury cars.A motive can be defined as the internal energizing force that directs individuals activities towards achieving a goal or satisfying a need. Actions are however affected by several motives thus marketers ability to identify these motives forms the basis of growing a successful marketing mix. Motivation is the internal force that reorients our behaviour towards the decision making butt against and purchasing behaviour. According toYalch& Brand (1996, p.406), once an individual recognizes that they have a need, there is normal a state of tension existing that drives the consumer to achieving the goal by eliminating the need and reducing the tension. In this regard, it is important to stemma that only unmet needs motivates an individual and once they are eliminated there could only be another motivation emanating from another need.Maslows hierarchy of needs identifies five aims of needs that are likely to determine the train of hierarchy the consumers are and determine what motivates their purchases. According to Maslows hierarchy of needs, purchasing behaviour is mainly set by the lowest need that has not been met by a buyer. The five primary areas of needs place by Maslow work are physiological, safety and security, love and belongingness, self esteem and finally self actualization. This model postulates that as the needs of consumers are met in the first level say physiological, they move towards the next and so on (Lester, 2013 p.15). In this model, consumer buyer decisions are motivated by one of the 5 needs level in their hierarchy. In this regard, ability of a marketer to appeal to one of five motivational