DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT Assignment

DESIGN A MARKETING propose FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT - Assignment ExampleFactors such as form, purpose, close alternatives, substitutes, and their brands are many of the variables that customers may focus on while making the decision to purchase a product. In selling, companies extend as much as possible to investigate the variables that customers seek from a product and try to commix this in the final product. However, no company exists in the market place without competition and this makes the quality and value variables uniform to some level. Companies in the quest of attracting and maintaining customers use marketing through which they promote and extend teaching about their products to the potential target customers. Marketing mix is a strategy that companies use to communicate to customers and offer reading that move secure a purchase (Berkowitz, 2010). In this case, this paper considers the Lodox Statscanner X-ray Unit, which is a radiation resour cefulness device. The purpose of this paper is to analyse the marketing plan undertaken. The paper analyses the devices use and applicability, technology used, benefits, marketing strategy used, marketing plan, analysis of the marketing plan, and appropriate growth strategy for the product. Product Overview Full and gritty are two random words that mean wholesome and above average respectively if a defining moment is necessary. When employ to the radiology field, full and gamey define two major qualities of Lodox Statscanner roentgen ray Unit (Lodox). Lodox is a full-body, high-speed digital radiology device used in health tuition facilities and testing centers to save on time and provide a full x-ray image of the body. handout back on the aspect of time saving, the device can deliver a 6-foot full-body image in about 13 seconds. Compared to other radiology devices such as CR and EMR, this device stands out in the world as the only device of its kind. While comparing the devic e to the regular X-ray systems, it produces 10 times less radiation hence making it a lot safer and suitable for use in various conditions and on varying patient conditions. In an emergency, the fast and safe manner with which the device provides information makes it not only suitable but also economical in the long run. The systems full marketing name is the Lodox Statscan, Xmplr-dr and is a radiotherapy (DR) X-ray system for scanning capable of registering high imaging speeds of upto13 seconds for a six-foot image without the necessity of retakes or stitching of images. The production of high quality images can be achieved at any rotation ranging from AP (0o) to lateral (90o). Most of the current X-ray systems are unable to take cross-sectional images but the Lodox is the ultimate answer to this situation. Its sensitive imaging technology is applicable for the imaging of bariatric and paediatric patients. Its uses are not limited to health care institutions and can therefore be a pplied in other fields (Lodox Systems, 2012). Product Technology The Lodox applies technology that amplifies safety. With consideration to its unique X-ray system, propose and scanning technology, the